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Promoting Lens Upgrades to Boost Optical Profits

Practice Management

By Mary Hollis Stuck

It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, ...

The Silver Lining: Contact Lens Opportunities During COVID

Practice Management

By Kate Gettinger, OD

Let’s face it: COVID-19 hasn’t directly helped many optometry businesses. Mandatory shutdowns meant numerous lost days of business, while ...

We've Tried That Before: Introducing Change to Staff

Practice Management

By Ian Davies, OD

So, 2020 wasn’t quite the year of vision that you had hoped for, but at least you have had plenty of time to catch up on reading. That pile of j ...

5 Ways Your Eye Care Practice Website Is Turning Off Potential Patients

Marketing

By Practice Growth

After you’ve invested a lot of money and hours designing and building your eyecare practice’s website, it’s a tremendous relief to h ...

Training and Development in Your Eyecare Practice

Practice Management

By Keli O'Connor, COMT, ABOC

Training and development are essential to any organization. In eyecare, a well-trained staff is needed to run an office efficiently. Assistants and op ...

2021: New Codes to Know

Coding & Reimbursement

By Mary Hollis Stuck

Most of us are very excited to leave the year 2020 behind us. What we need to remember is that, even in the midst of COVID19, the American Medical Ass ...

2021 New Years Resolution: See Your Practice Through Your Patient’s Eyes

Patient Engagement

By Practice Growth

Eye care practice owners might occasionally wonder what can be done to improve the patient experience. The answer is actually straightforward: start w ...

The Good, the Bad, and the Ugly of Freelance Websites

Marketing

By Kate Gettinger, OD

In today’s day and age, you don’t have to go too far to find someone willing to accomplish a particular task for you. We can have food del ...

Holiday Play to Reduce Stress and Improve Workplace Communication

Practice Management

By Gerard Johnson, M.S.

The holiday season can be the most stressful time of the year for many people. Then 2020 arrived; stressors multiplied tenfold. If we add up all the s ...

ECP Marketing for the Holidays

Marketing

By Eleni Karayeva

The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su ...