All Posts
Now’s the Time to Evaluate Your Practice Brand Identity
Marketing
April 29
8 min read
A lot of us are currently in a unique position to step back from our businesses and take a good hard look at the identity of our brand. With most offices under a nationwide freeze due to COVID-19, we have the chance to ask some critical questions. Do you plan to reopen with business as usual as soon as the go-ahead is given? Or do you plan to adapt and remodel based on the new practice environment?
Like it or not, the climate of optometry pract (...)
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How To Hold Your Ground in the Competitive World of Contact Lenses
Practice Management
May 11
8 min read
Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creating a sustainable profit off of contacts lens patients can occasionally seem a bit more complicated than it was ten to fifteen years ago.
Contact lens sales aren’t going away anytime soon, research shows that contacts lenses are actually projected to increase at a much more significant rate th (...)
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Private Equity in Eyecare: Two Sides of the Coin
Practice Models
May 19
8 min read
Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. You may be considering selling your practice, whether it be to secure a more financially stable business position, or in order to receive a much-needed income stimulus, or perhaps you’ve decided to retire and can’t find an associate or individual buyer.
If you are considering selling, o (...)
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How To Expand Your Practice With Specialty Contact Lenses
Practice Management
May 26
8 min read
Many practitioners may shy away from the idea of specialty contact lenses, thinking that the fits are too difficult and time-consuming to be profitable. In truth, specialty contact lenses can be a great way to set your practice apart and bring in additional revenue without taking a lot of extra effort to implement. So where do you start?
Which Lenses Should You Fit?
Specialty contact lenses include any lenses that are not a standard fit. They c (...)
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HR Checklist For Bringing Back Furloughed Employees
Human Resources
June 07
8 min read
As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how to efficiently bring back furloughed employees. On top of it all, employees returning to work will likely find a drastically altered working environment and potentially different roles in the practice. So how can you prepare to make this transition as smooth as possible?
Create A Plan
Planning ah (...)
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How To Avoid Eye Care Practitioner Burnout
Work/Life Balance
September 09
8 min read
Now, perhaps more than ever, eye care practitioners around the country are feeling the effects of physical and emotional burnout. 2020 was supposed to be our year! And yet many of us are struggling with making up for financial losses early in the spring, trying to address the needs of patients who put off care during the pandemic, as well as keep abreast of every CDC update and new guideline.
If you weren’t a little exhausted before, the p (...)
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Driving Practice Growth with Dry Eye Business
Practice Models
October 13
8 min read
In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard glasses and contacts. As times change and markets shift, we as optometrists must learn to adapt. Not only does this adaptation help us financially, but it also allows us to address new areas of concern in our patient base. One of perhaps the easiest changes to incorporate into your practice is the tre (...)
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Top Questions to Ask Before You Hire an Optometry Practice Consultant
Practice Management
November 27
8 min read
In the world of optometry practice, a lot of times it can feel like sink or swim. The market is driving optometrists to find new, innovative ways to practice as well as finding out how to make the business run as smoothly as possible. One of the best ways to ensure your practice is running seamlessly, as well as find ways to elevate your business to the next level, is to hire a practice consultant. But how do you know which consultant to chose? W (...)
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The Good, the Bad, and the Ugly of Freelance Websites
Marketing
December 30
8 min read
In today’s day and age, you don’t have to go too far to find someone willing to accomplish a particular task for you. We can have food delivered straight to our doorstep, someone can come over to build an IKEA table for us, and now we can even outsource jobs for our business. As optometrists and business owners, there are a slew of options available online for finding someone to do everything from designing your company’s logo t (...)
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The Silver Lining: Contact Lens Opportunities During COVID
Practice Management
February 03
8 min read
Let’s face it: COVID-19 hasn’t directly helped many optometry businesses. Mandatory shutdowns meant numerous lost days of business, while new protocols likely resulted in less patients seen per day in order to keep staff and patients safe. While some might grumble over these missed potentials, you could also look at the new opportunities provided to your practice. For a good case in point, look no further than contact lenses.
There (...)
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