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Eyecare Marketing for Back to Campus: Deals, Deals, Deals...

Marketing

By Kate Gettinger, OD

For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo ...

Children’s Glasses: 3 Trendy Styles for Back To School

Practice Management

By Practice Growth

When selecting frames and eyewear for children, a couple of important features come to mind - sturdy and strong, for when they’re running around ...

Johnson & Johnson Vision Expands Access to Myopia Management

News

By Eric Wurtenberg

Johnson & Johnson Vision recently announced FDA approval for an expanded range of ACUVUE Abiliti Overnight Therapeutic Lenses for Myopia Managemen ...

Hubble Contacts Settles with FTC: Contact Lens Rule Violations = $3.5 Million

Regulatory/Compliance

By Practice Growth

Vision Path, Inc., the manufacturer of Hubble contact lenses, agreed to pay $3.5 million in penalties and compensation to settle charges brought by th ...

Mojo Vision Emerges from Stealth Mode with Augmented Reality (AR) Contact Lenses

Practice Management

By Practice Growth

A sci-fi vision is taking shape. Mojo Vision revealed its development on a tiny augmented reality display embedded in prescription contact lenses, off ...

Overcoming Common Eyewear Purchasing Objections

Practice Management

By Kayla Groves

It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your ...

Back to School: Opportunity for Sales & Community Enrichment

Practice Management

By Mary Hollis Stuck

It’s no surprise that when summer wraps up, there is an influx of calls from frantic parents needing their children to have an eye exam before t ...

How to Turn Around Non-Compliance Contact Lens Wearers into Daily Disposable Contact Lenses Believers

Patient Education

By Kate Gettinger, OD

Anyone practicing optometry has undoubtedly run into a patient who abuses their contact lenses by overwearing them. Some patients will come straight o ...

Measuring Up Against Online Retailers: Using Patient Education to Win Back the Optical Sale

Practice Management

By Keli O'Connor, COMT, ABOC

Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha ...

Even During a Pandemic, Patients Still Want Luxury Eyewear

Practice Management

By Kayla Groves

Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many ...