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Daily Disposables – Simply the Best

Practice Management

By Sara Frye, OD, MPH, FAAO

The first soft contact lens came to market in 1972. Over a decade later, just when we thought things couldn’t get any better, the first single-u ...

Proven Ways to Boost Prescription Sunglasses Sales

Marketing

By Kayla Groves

Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc ...

How to Respond to a PD Measurement Request

Patient Engagement

By Kayla Groves

Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. ...

How To Expand Your Practice With Specialty Contact Lenses

Practice Management

By Kate Gettinger, OD

Many practitioners may shy away from the idea of specialty contact lenses, thinking that the fits are too difficult and time-consuming to be profitabl ...

COVID-19: Optical Purchasing in 2020

Practice Management

By Kayla Groves

COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we ...

How To Hold Your Ground in the Competitive World of Contact Lenses

Practice Management

By Kate Gettinger, OD

Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati ...

Using Blue Light Filtering Lens Sales to Boost Profits

Practice Management

By Kayla Groves

Does it seem like everyone is talking about blue light filter glasses these days? It seems to be one of the hottest new trends. It could be because so ...

How to Supercharge Profits on Lenses

Practice Management

By Kayla Groves

Eyewear sales account for over 60% of an optometric practice’s gross revenue. With those statistics in mind, the doctor must pay careful attenti ...

Top 5 Eyewear Trends Going into Summer 2021

Practice Management

By Practice Growth

Summer is finally around the corner and there’s no doubt we’re all excited to get out of the house and into some sunshine. It’s time ...

Optometric Sales: Discounting Dos and Don'ts

Financial

By Kayla Groves

Many people seek discounts on products and services, and in the optical world, we hear it a lot. “Can you discount my glasses?” I am sure ...