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How to Perform an SEO Audit of Your Practice’s Website

Marketing

By Practice Growth

What is an SEO audit An SEO audit is the process of evaluating your website’s ability to rank in search engine results by checking for a number ...

Driving Practice Growth with Dry Eye Business

Practice Models

By Kate Gettinger, OD

In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard gl ...

Using Social Media to Engage Your Patients

Marketing

By Mary Hollis Stuck

Social media has been slowly taking over globally for some time now. In the year 2020, with the COVID-19 pandemic still ongoing, people have begun to ...

TikTok Marketing is Still Open Season for Eyecare

Marketing

By Kayla Groves

Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t ...

Interdisciplinary Eye Care: Increase Patient Satisfaction and Boost Revenue

Practice Management

By Keli O'Connor, COMT, ABOC

Eyes are unimaginably complex. Within one small organ, numerous fine layers are performing various functions in harmony with one another to form the i ...

Encourage your Patients to Utilize FSA Dollars

Financial

By Kayla Groves

December is usually a chaotic month for most people, but this is especially true for optometrists and optical shops. Every year, your patients wait un ...

Master The Skills Of Dry Eye Testing And Thrive

Practice Management

By Kate Gettinger, OD

In these competitive times when independent practices are often vying against huge corporate box stores with seemingly unlimited budgets and resources ...

Eco-friendly Eyewear: Ways to Boost Practice Sustainability & Profits

Practice Management

By Practice Growth

Over the past twenty years, there has been a massive global shift towards minimizing our personal and professional impact on the environment.  Ma ...

5 Tech Innovations to Grow Your Eyecare Practice in 2022

Future Health

By Practice Growth

2021 was certainly a year to remember (or to forget, depending on your perspective). One of the best aspects of each passing year is the ever-increasi ...

5 Small Daily Coaching Tips Prevent Big Problems in Your Eyecare Practice

Practice Management

By Gerard Johnson, M.S.

Throughout my many years of training new leaders, I am often asked how I handle big issues as they arise. My answer is simple, coach the small issues ...