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Breaking Bad News to Eyecare Patients: 7 Tips to Improve Your Delivery

Patient Education

By Kate Gettinger, OD

As the rates of ocular disease and visual impairment are projected to rise dramatically over the next several decades, many optometrists may find them ...

Mojo Vision Emerges from Stealth Mode with Augmented Reality (AR) Contact Lenses

Practice Management

By Practice Growth

A sci-fi vision is taking shape. Mojo Vision revealed its development on a tiny augmented reality display embedded in prescription contact lenses, off ...

Addressing Digital Eyestrain in Your Practice: Turning Lemons into Lemonade and Attracting New Patients

Practice Models

By Kate Gettinger, OD

Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa ...

Measuring Up Against Online Retailers: Using Patient Education to Win Back the Optical Sale

Practice Management

By Keli O'Connor, COMT, ABOC

Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha ...

Patient Education Pays Dividends

Patient Engagement

By Practice Growth

With countless advances in technology and communication in the past quarter-century, information consumption has increased rapidly and exponentially. ...

Don’t Underestimate Pinterest to Drive Optical Sales

Marketing

By Practice Growth

As an eye care practice owner in 2021, it is crucial to have an online presence. Facebook and Instagram have the largest reach in terms of social medi ...

Even During a Pandemic, Patients Still Want Luxury Eyewear

Practice Management

By Kayla Groves

Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many ...

Know your ROI: The Practice Blog

Health IT

By Practice Growth

If you understand the benefits of your practice having a blog, you know that it can be a highly valuable marketing tool. When your practice has a cons ...

New Year, New Plans - How to Navigate Medicare Advantage Plans in 2020

Billing & Collections

By Mary Hollis Stuck

With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides ...

Win-Win: Staff Appreciation and Limiting Turnover

Practice Management

By Practice Growth

People leave their jobs for a variety of reasons, and sometimes, they leave for no apparent reason at all. Among more obvious factors, like pay dissat ...