optometry

Dry Eye Technology Round-Up

Practice Models

By Sara Frye, OD, MPH, FAAO

Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s ...

Engaging with Patients and Scoring Testimonials

Marketing

By Mary Hollis Stuck

In this day and age, with the internet at everyone’s fingertips, it’s amazing how much you can find out about a business by simply doing a ...

Refractions: Understanding the Value

Patient Engagement

By Austin Stone

Refractions are such a large part of our industry and seem to be undervalued and misunderstood in many scenarios. As many refractions that providers p ...

Progressive Lenses: A Surefire Way to Boost Your Bottom-Line

Practice Management

By Kayla Groves

Progressive lenses are indeed a remarkable invention, and they are the preferred choice over a lined bifocal. They offer many benefits, such as allowi ...

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