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Optometry’s Meeting® 2020 Canceled Due to COVID-19

Future Health

By Practice Growth

The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar ...

The New Work-From-Home Balance

Work/Life Balance

By Ian Davies, OD

It’s amazing how much life can change in such a short time. A month ago, the conversation was about how we could make time to spend at home with ...

Beyond COVID-19 Content: What to Write About Now

Marketing

By Practice Growth

We’ve been living with COVID-19 for a while now, and it’s difficult to remember what life was like before the pandemic. If you browse the ...

Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

Practice Management

By Practice Growth

Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re ...

HR Checklist For Bringing Back Furloughed Employees

Human Resources

By Kate Gettinger, OD

As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how ...

Private Equity in Eyecare: Two Sides of the Coin

Practice Models

By Kate Gettinger, OD

Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. ...

COVID-19: Optical Purchasing in 2020

Practice Management

By Kayla Groves

COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we ...

How To Hold Your Ground in the Competitive World of Contact Lenses

Practice Management

By Kate Gettinger, OD

Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati ...

How to Create a Safe and Stress-Free Buying Experience post-COVID-19

Patient Engagement

By Gerard Johnson, M.S.

The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o ...

Back-to-School Season is Almost Here: Sales & Marketing in Troubled Times

Practice Management

By Practice Growth

Back-to-school season is almost here, that time of year when eye care practices would be busy conducting children's eye exams and running promotions o ...