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Future Proof Your Practice: Recruiting Millennial ODs

Practice Management

By Melody Huang, OD

Millennials are defined as anyone born between the years 1981 to 1996. There are a lot of misconceptions about millennials, but one thing is clear&mda ...

Driving Practice Growth with Dry Eye Business

Practice Models

By Kate Gettinger, OD

In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard gl ...

Top Questions to Ask Before You Hire an Optometry Practice Consultant

Practice Management

By Kate Gettinger, OD

In the world of optometry practice, a lot of times it can feel like sink or swim. The market is driving optometrists to find new, innovative ways to p ...

Is There a Perfect Time to Add an Associate Optometrist?

Human Resources

By Courtney Dryer, O.D.

It is difficult for a practice owner to assess the opportune time to hire an associate optometrist. There is not just one practice metric to consider. ...

Private Equity in Optometry: An Inside Look with Dr. Benjamin Chudner (Part 1)

Financial

By Chris Lopez, O.D.

I am very fortunate to have had the opportunity to chat with Dr. Benjamin Chudner, an optometrist and Chief Medical Officer at AEG Vision, a PE-backed ...

4 Factors to Consider when Deciding on an Optometric Medical Specialty

Practice Models

By Courtney Dryer, O.D.

Most doctors pursued a career in optometry to improve patient lives by enhancing vision. Expansion of our scope of practice into medical optometry has ...

Medical Optometry: Is It Right For Your Optometry Practice?

Practice Models

By Chris Lopez, O.D.

The eye care industry landscape is continuously changing. Like most things, some of these changes are good, some are bad, some are a bit of both. A fe ...

Top 5 Reasons You Should Hire an Optical Consultant

Practice Management

By Kayla Groves

Many practitioners struggle with the idea of bringing in an optical dispensary consultant to help their business, but when is it a good idea to hire a ...

Beyond Refraction: Eye Care Professionals Rebranding Themselves as Health & Wellness Experts

Practice Models

By Courtney Dryer, O.D.

In 1904, optometry was first defined as “the science of non-medical refraction.” The profession of optometry has evolved significantly fro ...

Don't Forget Your Sunglasses!

Practice Management

By Kayla Groves

Most of us know that if we do not put on sunscreen while we are having fun in the sun, we might burn. What most people fail to realize is that we need ...