All Posts
When Poor Employee Job Performance is Linked to Depression
Human Resources
March 10
8 min read
As an employer, we always want our employees to be productive and efficient. An employee’s job performance can be tied to a lot of factors, including ones that we as employers may not have control over. One key component to an employee’s performance is their health. An employee with poor health is often not able to put in the same effort as when they are well, and thus performance may suffer.
We can all probably easily identify an (...)
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How to Identify Substance Abuse in Employees
Practice Management
April 14
8 min read
Being able to spot the signs of addiction in the workplace can be beneficial, both for workplace productivity but also from a public health standpoint. Substance abuse is more common than you may think. According to the National Council of Alcohol and Drug Dependency, 70% of the 14 million people who use illegal drugs are employed, so you may have an employee currently using drugs and you may not even be aware of it. With many states passing laws (...)
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Master The Skills Of Dry Eye Testing And Thrive
Practice Management
June 01
8 min read
In these competitive times when independent practices are often vying against huge corporate box stores with seemingly unlimited budgets and resources, every small step you can make to set yourself apart can be absolutely worth the effort. Insurance payouts are shifting, and it no longer seems to be enough to simply deliver an excellent comprehensive eye examination. If you want to be able to keep doors open and the lights on, you’ll need t (...)
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Five Time Management Tips for Your Eye Care Practice
Practice Management
June 09
8 min read
As anyone who has ever actively practiced optometry likely knows, what your schedule looks like on paper is often not reflected in reality. We often sit down and try to calculate how many patients need to be seen per day in order to maximize profits and then set out to create the perfect schedule. However, more often than not, for beginning (and even some established) ODs, that schedule crumbles within the first two hours of the morning. The firs (...)
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Addressing Digital Eyestrain in Your Practice: Turning Lemons into Lemonade and Attracting New Patients
Practice Models
July 12
8 min read
Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-face interactions being replaced by digital meetings and online classes, many of us divided our day between staring at a computer screen, a tablet, a smartphone, or a television. I know I cannot be the only person who shudders when Apple gives me my weekly screen time report from my devices. We are ex (...)
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How to Turn Around Non-Compliance Contact Lens Wearers into Daily Disposable Contact Lenses Believers
Patient Education
July 28
8 min read
Anyone practicing optometry has undoubtedly run into a patient who abuses their contact lenses by overwearing them. Some patients will come straight out and admit to stretching their monthly lens two, three, even six months. Others will state they faithfully replace their lenses every month, but their last eye exam was three years ago and they only bought a year's supply of lenses. It’s amazing how well a slit lamp can function as a truth s (...)
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Eyecare Marketing for Back to Campus: Deals, Deals, Deals...
Marketing
August 11
8 min read
For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appointments or restock on their contact lenses before heading back to campus. Knowing that many potential patients are actively looking for an eye doctor during these times, what can we do to help encourage sales and make the most of the busy back-to-school months?
When we think of the back-to-school (...)
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Breaking Bad News to Eyecare Patients: 7 Tips to Improve Your Delivery
Patient Education
October 14
8 min read
As the rates of ocular disease and visual impairment are projected to rise dramatically over the next several decades, many optometrists may find themselves being the initial diagnosis source for a potentially sight-stealing disease. Every optometrist needs to understand the importance of delivering truthful information to a patient, as well as how to convey this information with compassion and tact.
It can be an uncomfortable and difficult posi (...)
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The PD Request: Turning Awkward Encounters into Lifetime Patient Value
Practice Management
November 11
8 min read
Over time, I’ve come to notice a certain situation repeating itself within my office. In fact, it has occurred frequently enough that I have come to be able to predict it very consistently when I first notice the subtle signs.
Usually, it occurs towards the end of the examination, when I turn to the patient and ask if they have any further questions for me before I turn them loose. There is usually a slight hesitation, a clear sign they wa (...)
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Gamer Eyecare? Proactive Eyecare Solutions for a Rapidly Growing Market
Patient Education
November 23
8 min read
Video games have been around for a decent span of time, and they have come quite a long way from their humble 1-bit origins. The audience of those who enjoy video games has also grown dramatically, especially as game developers find new and innovative ways of marketing games to new generations of potential players. While there may still be a lingering idea of a stereotype gamer, today's true gamer population is incredibly diverse and includes ind (...)
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