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Eyecare Marketing for Back to Campus: Deals, Deals, Deals...

Marketing

By Kate Gettinger, OD

For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo ...

Why Are KPIs Important To Checking The Health of Your Practice?

Health IT

By Austin Stone

Have you ever wondered what KPIs mean and why so many fortune 500 companies talk about them and the importance of tracking them? KPI stands for Key Pe ...

Children’s Glasses: 3 Trendy Styles for Back To School

Practice Management

By Practice Growth

When selecting frames and eyewear for children, a couple of important features come to mind - sturdy and strong, for when they’re running around ...

Negotiate COGs to Boost Optometry Practice Profitability

Financial

By Courtney Dryer, O.D.

Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do ...

Has Direct Mail Marketing Gone the Way of the Dinosaur?

Marketing

By Practice Growth

There’s no doubt that social media has revolutionized marketing for eye care providers, as well as nearly every other sector. The reach and targ ...

Thanksgiving Marketing Your Patients and Optical Customers Will Gobble Up

Marketing

By Eleni Karayeva

Autumn leaves and pumpkins please...and eyeglasses! This might sound like an eye doctor’s typical Instagram caption around this time of year, ...

Overcoming Common Eyewear Purchasing Objections

Practice Management

By Kayla Groves

It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your ...

Back to School: Opportunity for Sales & Community Enrichment

Practice Management

By Mary Hollis Stuck

It’s no surprise that when summer wraps up, there is an influx of calls from frantic parents needing their children to have an eye exam before t ...

3 Top Strategies to Boost Your Pay-Per-Click Conversion Rate

Marketing

By Practice Growth

You’ve spent all this money on a website, and now you're reading or learning from your marketing team that it's a good strategy to develop landi ...

Proven Ways to Boost Prescription Sunglasses Sales

Marketing

By Kayla Groves

Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc ...