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Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

Practice Management

By Practice Growth

Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re ...

HR Checklist For Bringing Back Furloughed Employees

Human Resources

By Kate Gettinger, OD

As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how ...

Frame Sales: How to Boost Revenue

Practice Management

By Kayla Groves

Online retailers are creating a significant dip in your optical profits, and every year, another online optical retail tries to push small businesses ...

Why Instagram is a Great Marketing Platform for Eye Care Practices

Marketing

By Practice Growth

According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s ...

How To Expand Your Practice With Specialty Contact Lenses

Practice Management

By Kate Gettinger, OD

Many practitioners may shy away from the idea of specialty contact lenses, thinking that the fits are too difficult and time-consuming to be profitabl ...

Private Equity in Eyecare: Two Sides of the Coin

Practice Models

By Kate Gettinger, OD

Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. ...

COVID-19: Optical Purchasing in 2020

Practice Management

By Kayla Groves

COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we ...

How To Hold Your Ground in the Competitive World of Contact Lenses

Practice Management

By Kate Gettinger, OD

Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati ...

Keeping Up with PPP Changes – How Your Practice May Be Affected

Financial

By Mary Hollis Stuck

Months after the government began requiring shut downs of many businesses, optometry practices across the nation have re-opened. This means implementi ...

Back-to-School Season is Almost Here: Sales & Marketing in Troubled Times

Practice Management

By Practice Growth

Back-to-school season is almost here, that time of year when eye care practices would be busy conducting children's eye exams and running promotions o ...