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How To Avoid Eye Care Practitioner Burnout

Work/Life Balance

By Kate Gettinger, OD

Now, perhaps more than ever, eye care practitioners around the country are feeling the effects of physical and emotional burnout. 2020 was supposed to ...

Avoid Common Pitfalls with Your Job Offer Letter

Human Resources

By Practice Growth

While finding an employee with the right skills and background can be a challenge in itself, a key part in sealing the deal is the job offer letter. A ...

Community Connections: Get Involved and Grow Your Practice

Practice Management

By Mary Hollis Stuck

Times are tough during a global pandemic. While some types of normalcy appear to be on the rise, our communities and businesses are still suffering in ...

Managing Fear When Your Practice is Being Purchased

Human Resources

By Austin Stone

Is the practice you are working at being purchased? Have you been through an acquisition or purchase before? If not, it can be very intimidating and c ...

How to Evaluate Resume Gaps in Your Hiring Process

Human Resources

By Practice Growth

Resume employment gaps, or long periods with no work history, are problematic for both employers and applicants. Unless the applicant stepped into a T ...

The Perils of Improper Training in Eye Care

Human Resources

By Keli O'Connor, COMT, ABOC

Optometric and ophthalmic assistants and technicians are an essential part of any eye care office, but eye care is one of the few fields in healthcare ...

Optometric Sales: Discounting Dos and Don'ts

Financial

By Kayla Groves

Many people seek discounts on products and services, and in the optical world, we hear it a lot. “Can you discount my glasses?” I am sure ...

How to Reduce Eye Care Practice Cancellations, Reschedules and No-Shows

Practice Management

By Eleni Karayeva

No-shows come at a price. While no eye care practice can be fully immune to them, there are ways to minimize the impact of no-shows on your practice. ...

Conflict Management: How to Maintain the Peace and Profits

Practice Management

By Austin Stone

Is office conflict a major point of contention in your role? One of our key leadership roles is managing multiple personalities that come to work each ...

10 Ways to Optimize Your Eye Care Practice’s Email Marketing Strategy

Marketing

By Practice Growth

In an age when technologies often have a super-short lifecycle, moving from birth to peak to obsolescence in a matter of months, our decades-old frien ...