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Understanding your Patients to Maximize Profits

Marketing

By Kayla Groves

When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true ...

5 Be’s of Employee Engagement

Practice Management

By Gerard Johnson, M.S.

What does employee engagement mean to you? Is it having “satisfied” employees who clock in on time every day and work 9 to 5 every day wit ...

Dry Eye Technology Round-Up

Practice Models

By Sara Frye, OD, MPH, FAAO

Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s ...

How Cross-Training Can Supercharge Your Practice's Talent Pool

Practice Management

By Keli O'Connor, COMT, ABOC

The cost of hiring a new employee is high. Employers can spend thousands of dollars bringing in new clerical staff, opticians, and technicians. It&rsq ...

Engaging with Patients and Scoring Testimonials

Marketing

By Mary Hollis Stuck

In this day and age, with the internet at everyone’s fingertips, it’s amazing how much you can find out about a business by simply doing a ...

Refractions: Understanding the Value

Patient Engagement

By Austin Stone

Refractions are such a large part of our industry and seem to be undervalued and misunderstood in many scenarios. As many refractions that providers p ...

The Best Ancillary Testing Options to Boost Productivity in Your Office

Practice Models

By Keli O'Connor, COMT, ABOC

Patients trust their optometrists and ophthalmologists with one of their most valued senses. They deserve high-quality care and treatment, but eye car ...

Progressive Lenses: A Surefire Way to Boost Your Bottom-Line

Practice Management

By Kayla Groves

Progressive lenses are indeed a remarkable invention, and they are the preferred choice over a lined bifocal. They offer many benefits, such as allowi ...

5 Strategies to Beat Burnout in Your Practice

Practice Management

By Gerard Johnson, M.S.

You walk into the office and it feels like the world is crashing around you. You received an early morning text that your front desk is calling out be ...