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Generate New Eye Care and Healthcare Blog Ideas and Boost ROI

Marketing

By Practice Growth

Having an active and effective blog is imperative for those in the healthcare and eye care field. A blog is an affordable content marketing and SEO to ...

Using Blue Light Filtering Lens Sales to Boost Profits

Practice Management

By Kayla Groves

Does it seem like everyone is talking about blue light filter glasses these days? It seems to be one of the hottest new trends. It could be because so ...

How to Supercharge Profits on Lenses

Practice Management

By Kayla Groves

Eyewear sales account for over 60% of an optometric practice’s gross revenue. With those statistics in mind, the doctor must pay careful attenti ...

The Top 5 Must Ask Questions When Hiring Your SEO Company

Marketing

By Practice Growth

Every major update of Google core will affect search engine result pages (SERPs), and so will any change to their search algorithm. Businesses that fa ...

Top 5 Eyewear Trends Going into Summer 2021

Practice Management

By Practice Growth

Summer is finally around the corner and there’s no doubt we’re all excited to get out of the house and into some sunshine. It’s time ...

Do Corporate Wellness Programs Make Sense for Practice Staff?

Human Resources

By Practice Growth

Corporate wellness programs are organized ways to promote healthier behaviors in staff, and these can exist at multiple levels. Some programs may have ...

Employee Growth: Creating a Culture of Continuous Improvement

Human Resources

By Keli O'Connor, COMT, ABOC

It's a question that is asked at virtually every job interview: "Where do you see yourself in the next five years?" Nobody dreams of remaining stagnan ...

What's it Worth? Optometry Practice Valuations

Financial

By Practice Growth

Whether selling or buying an optometry practice, the valuation of the business is the central component of the sales negotiation. A valuation is a dol ...

How to Identify Substance Abuse in Employees

Practice Management

By Kate Gettinger, OD

Being able to spot the signs of addiction in the workplace can be beneficial, both for workplace productivity but also from a public health standpoint ...

Optometry SEO Keywords - The Long and Short of It

Marketing

By Practice Growth

In today’s world, obsessing about your SEO and ranking on search engines is almost a necessity if you want to remain competitive. After all, you ...