Browse News & Articles

TikTok and Hashtags to Boost Your Social Media Campaigns

Marketing

By Practice Growth

TikTok has taken social media by storm and everyone from skincare doctors to influencers has taken to the platform to share information and entertainm ...

Taking Patient Care from the Exam Room to the Living Room

Health IT

By Gerard Johnson, M.S.

Covid-19 has changed the way in which patients access healthcare forever. The medical industry has fought a valiant fight against the Neflixization of ...

Reopening Your Practice After COVID-19

Practice Management

By Mary Hollis Stuck

While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i ...

Now’s the Time to Evaluate Your Practice Brand Identity

Marketing

By Kate Gettinger, OD

A lot of us are currently in a unique position to step back from our businesses and take a good hard look at the identity of our brand. With most offi ...

Your New Normal: Finding Positive Ways to Utilize Your Time in the Era of COVID-19

Practice Management

By Practice Growth

It’s undeniable - times have changed. In the era of self-isolation and physical distancing, you may be struggling to figure out how to structure ...

Optometry’s Meeting® 2020 Canceled Due to COVID-19

Future Health

By Practice Growth

The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar ...

The COVID-19 Stimulus Package: Protecting Your Practice

Financial

By Mary Hollis Stuck

On March 25, 2020, the Coronavirus Aid, Relief, and Economic Security (CARES) Act was passed, including a $349 billion loan program for small business ...

Don't Forget Your Sunglasses!

Practice Management

By Kayla Groves

Most of us know that if we do not put on sunscreen while we are having fun in the sun, we might burn. What most people fail to realize is that we need ...

Beyond COVID-19 Content: What to Write About Now

Marketing

By Practice Growth

We’ve been living with COVID-19 for a while now, and it’s difficult to remember what life was like before the pandemic. If you browse the ...

How to Respond to a PD Measurement Request

Patient Engagement

By Kayla Groves

Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. ...