All Posts
COVID-19: Optical Purchasing in 2020
Practice Management
May 14
8 min read
COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we face a new normal. This time last year, we were a few months into the busy season and getting ready for summertime. Sunglasses and flip-flops. However, with COVID-19 closing most businesses and locking us indoors, the future is a little cloudy. Moving forward, we need to prepare for that new normal (...)
Read more
Frame Sales: How to Boost Revenue
Practice Management
June 01
8 min read
Online retailers are creating a significant dip in your optical profits, and every year, another online optical retail tries to push small businesses out the door. Luckily, when a patient enters your practice, you have the upper hand. When that patient sits in your exam chair, you have the perfect opportunity to start the conversation and make the appropriate recommendations. Once you leave them in the care of the optician, it is their job to sol (...)
Read more
How to Respond to a PD Measurement Request
Patient Engagement
June 15
8 min read
Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. When we hear that dreaded request, we know that the patient is going to purchase their glasses elsewhere and determining how to react is vital. I have worked in several offices that strictly prohibited releasing it. Many practitioners have expressed to me that if the patient is not purchasing the le (...)
Read more
Don't Forget Your Sunglasses!
Practice Management
June 26
8 min read
Most of us know that if we do not put on sunscreen while we are having fun in the sun, we might burn. What most people fail to realize is that we need to protect our eyes too. Like our skin, our eyes can also get sunburned. Sunglasses are essentially sunscreen for the eyes, and they are vital for eye health. Many offices struggle the most when it comes to selling sunglasses. The common misconception is that “We cannot sell sunglasses.&rdquo (...)
Read more
It’s Possible to Sell More Youth Sunglasses
Practice Management
July 07
8 min read
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you that they do not sell a lot of youth sunglasses. When it comes to children, parents tend to steer clear of purchasing sunglasses for them. Mostly due to cost and lack of knowledge. UV rays are incredibly damaging to the eyes, and kids need sunglasses, but how can we get parents to purchase them? (...)
Read more
How to Supercharge Profits on Lenses
Practice Management
July 21
8 min read
Eyewear sales account for over 60% of an optometric practice’s gross revenue. With those statistics in mind, the doctor must pay careful attention to the cost of goods and maintain profitable margins. Typically, frame buying and lens selection are delegated to the optician or optical staff. The doctor needs to be an active participant in his/her optical and understand the numbers. Remember, if a staff member leaves, you should be able (...)
Read more
Using Blue Light Filtering Lens Sales to Boost Profits
Practice Management
July 23
8 min read
Does it seem like everyone is talking about blue light filter glasses these days? It seems to be one of the hottest new trends. It could be because society spends most of its time on electronic devices, and we are noticing more problems associated with screen exposure. High-energy blue light rays can reach deep into the eye, cause eye strain, and, in more severe cases, retinal damage. Blue light filtering glasses are designed to filter out blue l (...)
Read more
Consider Anti-Fog For Your Bottom-Line
Practice Management
August 31
8 min read
I am sure you have experienced it. That dreaded moment when you are doing something, and instantly your glasses get fogged, leaving you unable to see. Glasses fog up when warm air hits cold air, such as being in an air-conditioned car and then suddenly stepping outside in a hot climate. Not many people consider using anti-fogging products because most do not know that they exist. However, several products help prevent fogging on lenses. There is (...)
Read more
Progressive Lenses: A Surefire Way to Boost Your Bottom-Line
Practice Management
September 24
8 min read
Progressive lenses are indeed a remarkable invention, and they are the preferred choice over a lined bifocal. They offer many benefits, such as allowing the wearer to see clearly at every distance without switching glasses, and they are more cosmetically pleasing. Over the past ten years, progressive lenses have advanced significantly, and there are many lenses to choose from.
Insurance companies commonly break down progressive lenses into (...)
Read more
TikTok Marketing is Still Open Season for Eyecare
Marketing
October 15
8 min read
Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative to spend that money wisely. Marketing through social media is a cost-effective strategy that can help small businesses reach their target audience. While most of us are aware of the more popular platforms to advertise on like Facebook and Instagram, we tend to leave out one of the most popular platfo (...)
Read more