All Posts
Optical Lab Profits: In-House or Outsource?
Financial
November 05
8 min read
Have you contemplated whether your practice could sustain an in-house lab? This is a challenging question for any office, but for smaller one-or-two office practices selling less than 40 pairs of glasses per day, it is incredibly challenging to figure out whether it is worth the investment or not.
If your practice is currently selling more than 40 pairs of glasses per day, what are you waiting for? With smaller practices, typically, only finishi (...)
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Understanding your Patients to Maximize Profits
Marketing
December 09
8 min read
When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true in optometry. Most of the time, marketing to more people will not necessarily generate more income. Usually, when we think of how to market to our patients, we think of reminder cards and flyers. However, effective marketing includes understanding patient needs, proper products and placement, motiva (...)
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Encourage your Patients to Utilize FSA Dollars
Financial
December 14
8 min read
December is usually a chaotic month for most people, but this is especially true for optometrists and optical shops. Every year, your patients wait until the last weeks of the year to utilize their benefits. Whether they are using vision benefits, flexible saving accounts, or health saving accounts, it is essential to make sure your patients do not lose their benefits. A Flexible Spending Account (FSA) and a Health Saving Account (HSA) is an acco (...)
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Skyrocket Your Second-Pair Eyewear in 2021
Marketing
January 04
8 min read
Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more eyeglasses daily and over 52% of Americans use two or more pairs of sunglasses regularly. Are 50% of your patients purchasing sunglasses? Are 37% of your patients buying more than one pair of eyeglasses? Many offices struggle with selling more than one pair of glasses to a patient. However, there are (...)
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The Psychology of Selling: Tactics that will Boost Optical Sales
Marketing
February 01
8 min read
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert Cialdini published "Influence: The Psychology of Persuasion." This book explains the psychology of why people say "yes." This knowledge is precious in the sales industry and is a proven roadmap to success. As a small business owner, you must understand how you can use these tactics to help your pati (...)
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Optometric Sales: Discounting Dos and Don'ts
Financial
March 23
8 min read
Many people seek discounts on products and services, and in the optical world, we hear it a lot. “Can you discount my glasses?” I am sure you have heard my favorite line, "I can get these cheaper somewhere else." Yes, you probably can get those cheaper somewhere else. It is difficult for small businesses to compete with large corporations because they have the sales volume to discount without hurting their bottom-line. They cater to p (...)
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Proven Ways to Boost Prescription Sunglasses Sales
Marketing
April 30
8 min read
Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great product to offer and can help boost your sales if marketed effectively. Below are some tips to help push prescription sunglasses and pad your bottom line.
1. Get your staff excited about prescription sunglasses
If your staff is not excited about the product, they aren't going to sell effectively to your (...)
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Even During a Pandemic, Patients Still Want Luxury Eyewear
Practice Management
June 03
8 min read
Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many practices have seen a boost in sales on their higher-end lines. Though the exact reason is unknown, many are crediting stimulus payments for this jump in sales. Perhaps customers didn’t take a big, annual family vacation. Covid imposed many physical and emotional burdens on us. Th (...)
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Overcoming Common Eyewear Purchasing Objections
Practice Management
August 18
8 min read
It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your office, this is the perfect time to make sure they are purchasing their frames and lenses from their trusted eye care professionals. Instead of trying to compete with large optical chains and online retailers, try utilizing some of the following suggestions when a patient presents with some of these (...)
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Top 5 Reasons You Should Hire an Optical Consultant
Practice Management
September 27
8 min read
Many practitioners struggle with the idea of bringing in an optical dispensary consultant to help their business, but when is it a good idea to hire a consultant? Here are the top 5 reasons why you should bring in an optometry consultant to your practice:
1. New Business Owner
Many new OD graduates decide to go into practice for themselves, and it's incredibly challenging to understand the intricate details of running a business on top of being (...)
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