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TikTok Marketing is Still Open Season for Eyecare

Marketing

By Kayla Groves

Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t ...

Yelp vs. Google: Prioritizing Reviews for Your Eyecare Practice

Marketing

By Practice Growth

Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing ...

100 Video Content Ideas for Marketing Your Eye Care Practice

Marketing

By Practice Growth

In just the last few years, the popularity of YouTube channels has exploded, and social media platforms have expanded users’ ability to create a ...

Tempted to Boost Your Facebook Post? Here's What You Should Know

Marketing

By Practice Growth

Imagine you've been on Facebook for about a month and you haven't built the popularity and traction that Facebook is famed for providing.  You&rs ...

Building Brand, Community, and Expertise: Using Clubhouse to Advance Your Practice

Marketing

By Practice Growth

If you own a medical practice, you may be wondering how you can better reach your patients and the community you serve. Many doctors have already lear ...

Don’t Underestimate Pinterest to Drive Optical Sales

Marketing

By Practice Growth

As an eye care practice owner in 2021, it is crucial to have an online presence. Facebook and Instagram have the largest reach in terms of social medi ...

Dominate your Local Market with Video (Before Your Competition)

Marketing

By Practice Growth

If a picture is worth a thousand words, a video should be worth twice as much! Written words are still vital to your practice marketing and website, b ...

TikTok and Hashtags to Boost Your Social Media Campaigns

Marketing

By Practice Growth

TikTok has taken social media by storm and everyone from skincare doctors to influencers has taken to the platform to share information and entertainm ...

Strategies to Create a Family-Friendly ECP

Marketing

By Eleni Karayeva

Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi ...