Mary Hollis Stuck
Mary Hollis has been in the optical field since 2005. She has filled many roles within optometric practices and is a billing guru. She is passionate about providing excellent customer service for patients, which she helps to achieve while finding ways to increase practice productivity. Currently, Mary Hollis manages the billing department at Eye Associates of Cayce, a multi-doctor private practice in Cayce, South Carolina.
November 09 8 min read
In this day and age, with the internet at everyone’s fingertips, it’s amazing how much you can find out about a business by simply doing a few quick searches. However, even upstanding businesses can get in the rut of having poor reviews on sites such as Google and Yelp. The speed in which an irate patient can post a rant on Facebook after a less than perfect experience is getting faster and faster. Even with that being the case, there (...) Read more
January 12 8 min read
Most of us are very excited to leave the year 2020 behind us. What we need to remember is that, even in the midst of COVID19, the American Medical Association has not put their coding changes on hold. It is important to maintain a grasp on any and all changes coming in 2021. For the optometric world, that means a few significant code changes. Of all the changes coming to Coding Procedural Terminology (CPT), one of the largest, as it (...) Read more
February 09 8 min read
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, material sales make up approximately 61 percent of a practice’s gross revenue. This includes both eyeglass and contact lens sales. However, with the growing presence of online eyeglass and contact lens retailers, today’s opticals run the risk of losing their profit from materials to oth (...) Read more
February 18 8 min read
They say good help is hard to find, and that may be true. However, more importantly, once you find good help, it’s important you focus on how to keep them around. Employee retention is more than just competitive compensation. Increasing your employees’ engagement can lead to increased retention, more devoted employees, and higher production in the office. Once you go through the headache of finding your dream team, it’s importa (...) Read more
April 06 8 min read
Times are tough during a global pandemic. While some types of normalcy appear to be on the rise, our communities and businesses are still suffering in many areas. Perhaps your optometry practice is still struggling too. Schools are struggling with providing a safe workplace for children. Athletic teams aren’t getting full support in the stands. Local businesses are floundering. Although it’s easy to put your head down and keep focusin (...) Read more
May 19 8 min read
March through May have long since been associated with “spring cleaning.” Articles appear all over print and web publications depicting the best way to clean and organize your home-from your closets to your backyard-helping you freshen up your life. Why should that mindset be restricted only to your personal life? Consider using this time to “spring clean” your practice as well, from the windows to your accounts receivable (...) Read more
August 05 8 min read
Dry Eye Syndrome is an incredibly common problem among patients of all ages. Doctors regularly treat and prescribe patients complaining of a burning, gritty feeling in their eyes, which can be caused by a reduction of lacrimal secretions. However, more often than not, these claims are being submitted with one general ICD-10 code: H04.123, “dry eye syndrome of bilateral lacrimal glands.” In order to create a larger return, it’s i (...) Read more
August 09 8 min read
It’s no surprise that when summer wraps up, there is an influx of calls from frantic parents needing their children to have an eye exam before the school year begins. Like the end-of-year rush, most offices can count on their schedules being booked up with school-aged kids. At the end of summer, it’s important to be proactive about getting children in for their eye care needs. To do so, you need to follow three important steps: 1. Pr (...) Read more
October 12 8 min read
While fall technically began on September 22, even weeks before then you may have noticed the influx of social media posts from people getting excited for cooler weather. Instagram seems to have been made specifically for people to post pictures of pumpkin spice lattes, apple picking, and flannel. While the months of September and October are traditionally slower in the optical world, you can still use the change of seasons to help create opportu (...) Read more
October 29 8 min read
Managing your optometry practice can feel overwhelming, even if you have a management team in place. Unlike other medical practices, you have the added stress of sales, product management, inventory, and following fashion trends. In addition, there is credentialing, coding, medical advancements, scheduling, and so much more. It may not take much to feel like you are in over your head. That’s why we have created a few tips for creating a suc (...) Read more