All Posts
ECP Marketing for the Holidays
Marketing
December 16
8 min read
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no surprise if your eye care practice doesn't have a holiday marketing plan to put into action. Read on to learn how a few simple marketing tools can help drive revenue to your ECP this holiday season. Here, we've ranked each campaign type by how time-consuming they are. They are ranked from least time-c (...)
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Strategies to Create a Family-Friendly ECP
Marketing
February 11
8 min read
Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practice is located, these demographic shifts call on you to reevaluate your marketing approach. If your goal is to promote your practice as family-friendly, here we've compiled some strategies to help you step up your marketing game.
Website
Brushing up your practice's online presence can be a great st (...)
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How to Reduce Eye Care Practice Cancellations, Reschedules and No-Shows
Practice Management
March 19
8 min read
No-shows come at a price. While no eye care practice can be fully immune to them, there are ways to minimize the impact of no-shows on your practice. Start by reviewing your current no-show policy and see what strategies are best for your practice.
Overbooking and no-show fees:
Sometimes we can borrow tactics outside our industry. Think airlines and upscale restaurants. Overbooking is common in busy urban practices, especially those with high p (...)
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Time to Refresh Your Practice Logo? Here’s How...
Marketing
May 11
8 min read
Your practice logo is a crucial component of your brand identity. It is the "face" patients will come to associate with your practice. It's not uncommon for private practices to use a generic logo design, or forego incorporating a unique logo altogether. And while some established practices have a “no-frills” approach, there is simply no reason to forego a distinct logo for your practice.
If you don’t have a logo or are using a (...)
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Love Thy Receptionist: Maximizing Patient Experience & Profits
Practice Management
June 24
8 min read
The receptionist is likely the first staff member to interact with the patients in your practice. Because of how crucial these often undervalued employees are for a successful practice, let’s take a closer look to see what it is exactly that makes a perfect receptionist.
Exceptional phone etiquette
The first human interaction between your practice and your patient often isn’t a face-to-face one, but occurs over the phone. Whet (...)
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Turn Your Practice’s Angry Customers into Raving Fans
Patient Engagement
July 09
8 min read
Imagine a hectic day in your practice: you are trying to stay on schedule, your staff is juggling multiple tasks in the front, when suddenly you hear a loud agitated voice. It’s that patient from before, that broke their frames - again. For the best ways to handle angry patient encounters, read on!
Don’t make it personal
When faced with a disgruntled patient, it’s important to keep your own emotions in check. While it’s (...)
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Investing in Your Practice Manager for Success
Practice Management
July 22
8 min read
The right manager is worth their weight in gold and will have a direct impact on the success of the practice. Where to find one? If you’re seeking one from an external pool of candidates, look for someone with a proven track record of leadership, optical knowledge and a knack for numbers. And be prepared to come up with a competitive offer. These types of candidates know their worth and likely won’t settle for less. On the other hand, (...)
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Are Optometry Alliances and Optometry Buying Groups Right for Your Practice?
Financial
September 02
8 min read
If you're in the optical industry, you've most likely heard of optometry alliances and optometry buying groups. Some practices have been members for years, while other up-and-coming practices are considering joining. Should you join too? IDOC, Vision Source - with so many options out there, what are the differences, and what should you look for to determine if it's the right choice for your practice?
Alliances and buying groups: what are they? (...)
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Own Your Practice Staff Scheduling: Boost Productivity & Profit
Practice Management
November 04
8 min read
Staff scheduling is often a dreaded topic among practice managers. Yes, we’ve all had those stressful days when we had to make a dozen apologies to the patients for the wait because we were short-staffed. These might be the days when you wonder if there’s something you should do about the staffing, but then the slower days convince you that might be just ok - until the next time. And while managing the staff schedule can be a challeng (...)
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Thanksgiving Marketing Your Patients and Optical Customers Will Gobble Up
Marketing
November 20
8 min read
Autumn leaves and pumpkins please...and eyeglasses! This might sound like an eye doctor’s typical Instagram caption around this time of year, and while most eye care practices will incorporate at least some seasonal content, like with any marketing plan, first you need a strategy. Let's talk about why the season of giving is an awesome time for your practice to engage your patients and the ways you can express your appreciation.
Cr (...)
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