News & Articles

COVID-19: Optical Purchasing in 2020

Practice Management

By Kayla Groves

COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we ...

How To Hold Your Ground in the Competitive World of Contact Lenses

Practice Management

By Kate Gettinger, OD

Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati ...

Taking Patient Care from the Exam Room to the Living Room

Health IT

By Gerard Johnson, M.S.

Covid-19 has changed the way in which patients access healthcare forever. The medical industry has fought a valiant fight against the Neflixization of ...

Reopening Your Practice After COVID-19

Practice Management

By Mary Hollis Stuck

While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i ...

Now’s the Time to Evaluate Your Practice Brand Identity

Marketing

By Kate Gettinger, OD

A lot of us are currently in a unique position to step back from our businesses and take a good hard look at the identity of our brand. With most offi ...

Your New Normal: Finding Positive Ways to Utilize Your Time in the Era of COVID-19

Practice Management

By Practice Growth

It’s undeniable - times have changed. In the era of self-isolation and physical distancing, you may be struggling to figure out how to structure ...

How to Find and Use Competitor Backlinks to Boost Your SEO Rankings

Health IT

By Practice Growth

When it comes to ranking on google and SEO for healthcare, backlinks are one of the harder and more sophisticated strategies. But what are they? Backl ...

Optometry’s Meeting® 2020 Canceled Due to COVID-19

Future Health

By Practice Growth

The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar ...

By Practice Growth

What is an SEO audit An SEO audit is the process of evaluating your website’s ability to rank in search engine results by checking for a number ...

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COVID-19: Optical Purchasing in 2020

By Kayla Groves

How To Hold Your Ground in the Competitive World of Contact Lenses

By Kate Gettinger, OD

Taking Patient Care from the Exam Room to the Living Room

By Gerard Johnson, M.S.

Reopening Your Practice After COVID-19

By Mary Hollis Stuck

Now’s the Time to Evaluate Your Practice Brand Identity

By Kate Gettinger, OD

Your New Normal: Finding Positive Ways to Utilize Your Time in the Era of COVID-19

By Practice Growth

How to Find and Use Competitor Backlinks to Boost Your SEO Rankings

By Practice Growth

Optometry’s Meeting® 2020 Canceled Due to COVID-19

By Practice Growth

The COVID-19 Stimulus Package: Protecting Your Practice

By Mary Hollis Stuck

How to Perform an SEO Audit of Your Practice’s Website

By Practice Growth

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