News & Articles

It’s Possible to Sell More Youth Sunglasses

Practice Management

By Kayla Groves

Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha ...

Don't Forget Your Sunglasses!

Practice Management

By Kayla Groves

Most of us know that if we do not put on sunscreen while we are having fun in the sun, we might burn. What most people fail to realize is that we need ...

Beyond COVID-19 Content: What to Write About Now

Marketing

By Practice Growth

We’ve been living with COVID-19 for a while now, and it’s difficult to remember what life was like before the pandemic. If you browse the ...

How to Respond to a PD Measurement Request

Patient Engagement

By Kayla Groves

Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. ...

Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

Practice Management

By Practice Growth

Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re ...

HR Checklist For Bringing Back Furloughed Employees

Human Resources

By Kate Gettinger, OD

As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how ...

Frame Sales: How to Boost Revenue

Practice Management

By Kayla Groves

Online retailers are creating a significant dip in your optical profits, and every year, another online optical retail tries to push small businesses ...

Why Instagram is a Great Marketing Platform for Eye Care Practices

Marketing

By Practice Growth

According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s ...

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It’s Possible to Sell More Youth Sunglasses

By Kayla Groves

Don't Forget Your Sunglasses!

By Kayla Groves

Beyond COVID-19 Content: What to Write About Now

By Practice Growth

How to Respond to a PD Measurement Request

By Kayla Groves

Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

By Practice Growth

HR Checklist For Bringing Back Furloughed Employees

By Kate Gettinger, OD

Frame Sales: How to Boost Revenue

By Kayla Groves

Why Instagram is a Great Marketing Platform for Eye Care Practices

By Practice Growth

How To Expand Your Practice With Specialty Contact Lenses

By Kate Gettinger, OD

Private Equity in Eyecare: Two Sides of the Coin

By Kate Gettinger, OD

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