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My Practice’s Covid-19 Response & Managing the Chaos

Practice Management

By Mary Hollis Stuck

2020 was supposed to be “our year” in optometry. The number itself was made for us. Now, here I am in the middle of the work-day, writing ...

Your New Normal: Finding Positive Ways to Utilize Your Time in the Era of COVID-19

Practice Management

By Practice Growth

It’s undeniable - times have changed. In the era of self-isolation and physical distancing, you may be struggling to figure out how to structure ...

Reopening Your Practice After COVID-19

Practice Management

By Mary Hollis Stuck

While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i ...

How To Hold Your Ground in the Competitive World of Contact Lenses

Practice Management

By Kate Gettinger, OD

Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati ...

COVID-19: Optical Purchasing in 2020

Practice Management

By Kayla Groves

COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we ...

How To Expand Your Practice With Specialty Contact Lenses

Practice Management

By Kate Gettinger, OD

Many practitioners may shy away from the idea of specialty contact lenses, thinking that the fits are too difficult and time-consuming to be profitabl ...

Frame Sales: How to Boost Revenue

Practice Management

By Kayla Groves

Online retailers are creating a significant dip in your optical profits, and every year, another online optical retail tries to push small businesses ...

Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

Practice Management

By Practice Growth

Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re ...

Don't Forget Your Sunglasses!

Practice Management

By Kayla Groves

Most of us know that if we do not put on sunscreen while we are having fun in the sun, we might burn. What most people fail to realize is that we need ...

It’s Possible to Sell More Youth Sunglasses

Practice Management

By Kayla Groves

Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha ...