Browse News & Articles

Tempted to Boost Your Facebook Post? Here's What You Should Know

Marketing

By Practice Growth

Imagine you've been on Facebook for about a month and you haven't built the popularity and traction that Facebook is famed for providing.  You&rs ...

How to Turn Around Non-Compliance Contact Lens Wearers into Daily Disposable Contact Lenses Believers

Patient Education

By Kate Gettinger, OD

Anyone practicing optometry has undoubtedly run into a patient who abuses their contact lenses by overwearing them. Some patients will come straight o ...

Independent Eyecare Practices Can Thrive: Top 5 Strategies to Excel in Today’s Competitive Market

Practice Management

By Courtney Dryer, O.D.

The independent eye care practice has faced increased competition in the last decade. Online retailers, private equity, and vision insurance plans hav ...

Investing in Your Practice Manager for Success

Practice Management

By Eleni Karayeva

The right manager is worth their weight in gold and will have a direct impact on the success of the practice. Where to find one? If you’re seeki ...

Hate Your Old, Clunky EMR? Make the Transition Following This Easy Approach

Health IT

By Austin Stone

In 2014 when the HIPAA laws went into effect, one major component was the need for practices to hold electronic medical records and no longer hold pap ...

Should Your Practice Implement a Fragrance Policy?

Practice Management

By Practice Growth

For everyone, some odors are pleasant and others less agreeable. Where odors lie along that spectrum is likely a bit different between any given two i ...

Protecting your Practice and Patients Against Ransomware Attacks

Health IT

By Practice Growth

Unfortunately, no data is completely protected against hackers. Websites are attacked by skilled professionals and dark web syndicates in constant pur ...

Addressing Digital Eyestrain in Your Practice: Turning Lemons into Lemonade and Attracting New Patients

Practice Models

By Kate Gettinger, OD

Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa ...

How to Start the Inclusion and Diversity Conversation in your Practice

Practice Management

By Gerard Johnson, M.S.

You looked at the landscape of your organization and you have come to the realization that there is work that needs to be done to make your office a t ...

Measuring Up Against Online Retailers: Using Patient Education to Win Back the Optical Sale

Practice Management

By Keli O'Connor, COMT, ABOC

Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha ...