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Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

Practice Management

By Practice Growth

Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re ...

Generate New Eye Care and Healthcare Blog Ideas and Boost ROI

Marketing

By Practice Growth

Having an active and effective blog is imperative for those in the healthcare and eye care field. A blog is an affordable content marketing and SEO to ...

How to Reduce Eye Care Practice Cancellations, Reschedules and No-Shows

Practice Management

By Eleni Karayeva

No-shows come at a price. While no eye care practice can be fully immune to them, there are ways to minimize the impact of no-shows on your practice. ...

Growing Your Practice With an Effective Referral Strategy

Practice Management

By Practice Growth

An effective strategy for generating referrals is a crucial part of your practice’s growth plan. Referrals can come from a few different sources ...

2021 New Years Resolution: See Your Practice Through Your Patient’s Eyes

Patient Engagement

By Practice Growth

Eye care practice owners might occasionally wonder what can be done to improve the patient experience. The answer is actually straightforward: start w ...

Understanding your Patients to Maximize Profits

Marketing

By Kayla Groves

When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true ...

Dry Eye Technology Round-Up

Practice Models

By Sara Frye, OD, MPH, FAAO

Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s ...

Engaging with Patients and Scoring Testimonials

Marketing

By Mary Hollis Stuck

In this day and age, with the internet at everyone’s fingertips, it’s amazing how much you can find out about a business by simply doing a ...

The Best Ancillary Testing Options to Boost Productivity in Your Office

Practice Models

By Keli O'Connor, COMT, ABOC

Patients trust their optometrists and ophthalmologists with one of their most valued senses. They deserve high-quality care and treatment, but eye car ...

Five Ways in Which Patients Stunt Your Practice Growth

Practice Management

By Kyli Gray

Bad patient habits can mean either a habit that we allow our patients to form or ones that we subject onto our patients. Both of these can negatively ...