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Know your ROI: The Practice Blog

Health IT

By Practice Growth

If you understand the benefits of your practice having a blog, you know that it can be a highly valuable marketing tool. When your practice has a cons ...

Do You Have a Peeved Patient Plan?

Practice Management

By Practice Growth

Imagine your practice is in the middle of a crazy Monday afternoon and short one front-desk person, your EHR system crashed 20 minutes ago, and the do ...

Managing Online Reputation: Responding to the Negative Review

Practice Management

By Practice Growth

Did you know that 90% of consumers read online reviews before visiting a business while 88% trust online reviews as much as personal recommendations? ...

Building Patient Loyalty by Spending the Extra Buck

Financial

By Mary Hollis Stuck

Everything you do in your practice affects your bottom line. As a business, it is important to focus on profit margins, to ensure you’re keeping ...

Converting Patients to MGD Treatment

Practice Management

By Sara Frye, OD, MPH, FAAO

We are continually making discoveries when it comes to the ubiquitous condition that is dry eye. One thing we’ve learned is the significant role ...

Daily Disposables – Simply the Best

Practice Management

By Sara Frye, OD, MPH, FAAO

The first soft contact lens came to market in 1972. Over a decade later, just when we thought things couldn’t get any better, the first single-u ...

Find Your Niche as a Young OD

New in Practice

By Melody Huang, OD

The field of optometry offers a wide range of opportunities for the young optometrist. If you are in optometry school or a recent graduate, all these ...

The Tools You Need to Make LEGIT YouTube Videos

Health IT

By Practice Growth

YouTube is a social media platform that can help achieve great exposure for your practice when your content and targeting is done right. According to ...

The Best Ways to Get Patients to Fill Out Online Surveys

Patient Engagement

By Practice Growth

The satisfaction survey is a valuable tool that’s often underemphasized, especially in a practice setting where there’s plenty of other pr ...

How to Respond to a PD Measurement Request

Patient Engagement

By Kayla Groves

Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. ...