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Embracing Coronavirus Change for the Future of Our Practice

Practice Management

By Sara Frye, OD, MPH, FAAO

The coronavirus pandemic sure has shaken our society as a whole. One day, we’re flourishing and the next, we’re shut down! Now that we&rsq ...

Master The Skills Of Dry Eye Testing And Thrive

Practice Management

By Kate Gettinger, OD

In these competitive times when independent practices are often vying against huge corporate box stores with seemingly unlimited budgets and resources ...

Blue Light Blocking Lenses: ECPs Helping Cut Through the Clutter

Patient Education

By Sara Frye, OD, MPH, FAAO

We are surrounded by electromagnetic waves of all sorts on a daily basis. We characterize them based on their wavelength, from shorter gamma rays and ...

Children’s Glasses: 3 Trendy Styles for Back To School

Practice Management

By Practice Growth

When selecting frames and eyewear for children, a couple of important features come to mind - sturdy and strong, for when they’re running around ...

5 Ways to Get Your Masked Up Communication Back on Track with Your Patients

Practice Management

By Gerard Johnson, M.S.

First, let me start by saying that like many of you, I hate wearing face masks. Any given day my team and I will spend about 8 hours in a mask. Howeve ...

3 Tips for Converting Vision Plan Patients into Self-Pay Patients

Practice Models

By Kayla Groves

There are some cold hard facts about accepting insurance. It’s difficult, time-consuming, and draining on a practice. In addition, the insurance ...

Preparing Your Practice for Pint-Sized Patients

Practice Management

By Kate Gettinger, OD

When it comes to children’s ocular health, we as eye care providers need to be poised and ready to address the growing need expected over the ne ...

New Year’s Resolution: Prioritizing Patient Feedback in Eyecare

Patient Engagement

By Eleni Karayeva

Quality feedback is invaluable in fine tuning the patient experience. But how to make sure your patients are heard and the feedback you receive is pro ...

Thanksgiving Marketing Your Patients and Optical Customers Will Gobble Up

Marketing

By Eleni Karayeva

Autumn leaves and pumpkins please...and eyeglasses! This might sound like an eye doctor’s typical Instagram caption around this time of year, ...

Yelp vs. Google: Prioritizing Reviews for Your Eyecare Practice

Marketing

By Practice Growth

Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing ...