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Optometry SEO Keywords - The Long and Short of It

Marketing

By Practice Growth

In today’s world, obsessing about your SEO and ranking on search engines is almost a necessity if you want to remain competitive. After all, you ...

10 Ways to Optimize Your Eye Care Practice’s Email Marketing Strategy

Marketing

By Practice Growth

In an age when technologies often have a super-short lifecycle, moving from birth to peak to obsolescence in a matter of months, our decades-old frien ...

Strategies to Create a Family-Friendly ECP

Marketing

By Eleni Karayeva

Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi ...

The Importance of Reputation Management for ECPs: Building Your Strategy For Success

Practice Management

By Practice Growth

We've all probably googled ourselves at one point. But when was the last time you ran an online search for your eye care practice? You might be surpri ...

SEO for Non-Google Search Engines: Worth the Effort?

Marketing

By Practice Growth

Whenever it comes to SEO, most people immediately think about Google. For a long time now, it has been the dominant search engine, and this is likely ...

The Psychology of Selling: Tactics that will Boost Optical Sales

Marketing

By Kayla Groves

People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert ...

Skyrocket Your Second-Pair Eyewear in 2021

Marketing

By Kayla Groves

Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e ...

The Good, the Bad, and the Ugly of Freelance Websites

Marketing

By Kate Gettinger, OD

In today’s day and age, you don’t have to go too far to find someone willing to accomplish a particular task for you. We can have food del ...

ECP Marketing for the Holidays

Marketing

By Eleni Karayeva

The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su ...

Understanding your Patients to Maximize Profits

Marketing

By Kayla Groves

When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true ...