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Yelp vs. Google: Prioritizing Reviews for Your Eyecare Practice

Marketing

By Practice Growth

Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing ...

5 Spooktacular Ways to Drive Patient Engagement This Fall

Patient Engagement

By Mary Hollis Stuck

While fall technically began on September 22, even weeks before then you may have noticed the influx of social media posts from people getting excited ...

100 Video Content Ideas for Marketing Your Eye Care Practice

Marketing

By Practice Growth

In just the last few years, the popularity of YouTube channels has exploded, and social media platforms have expanded users’ ability to create a ...

Beyond Refraction: Eye Care Professionals Rebranding Themselves as Health & Wellness Experts

Practice Models

By Courtney Dryer, O.D.

In 1904, optometry was first defined as “the science of non-medical refraction.” The profession of optometry has evolved significantly fro ...

Tempted to Boost Your Facebook Post? Here's What You Should Know

Marketing

By Practice Growth

Imagine you've been on Facebook for about a month and you haven't built the popularity and traction that Facebook is famed for providing.  You&rs ...

Addressing Digital Eyestrain in Your Practice: Turning Lemons into Lemonade and Attracting New Patients

Practice Models

By Kate Gettinger, OD

Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa ...

Measuring Up Against Online Retailers: Using Patient Education to Win Back the Optical Sale

Practice Management

By Keli O'Connor, COMT, ABOC

Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha ...

3 Top Strategies to Boost Your Pay-Per-Click Conversion Rate

Marketing

By Practice Growth

You’ve spent all this money on a website, and now you're reading or learning from your marketing team that it's a good strategy to develop landi ...

Creating Press Releases for Your Healthcare Practice

Marketing

By Practice Growth

A press release shares important information with your patients and customers. It is a great way to release newsworthy information to your community.& ...

The Anatomy of a Stellar Blog Post for Your Practice

Health IT

By Practice Growth

If you are not a well experienced blogger you might have many questions about what goes into making a great blog post. And that’s okay. Everyone ...