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Your New Normal: Finding Positive Ways to Utilize Your Time in the Era of COVID-19

Practice Management

By Practice Growth

It’s undeniable - times have changed. In the era of self-isolation and physical distancing, you may be struggling to figure out how to structure ...

Beyond COVID-19 Content: What to Write About Now

Marketing

By Practice Growth

We’ve been living with COVID-19 for a while now, and it’s difficult to remember what life was like before the pandemic. If you browse the ...

Why Instagram is a Great Marketing Platform for Eye Care Practices

Marketing

By Practice Growth

According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s ...

Does Your Eyecare Website Pass a Technical SEO Audit? Find Out Now.

Marketing

By Practice Growth

ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo ...

How to Create a Safe and Stress-Free Buying Experience post-COVID-19

Patient Engagement

By Gerard Johnson, M.S.

The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o ...

Back-to-School Season is Almost Here: Sales & Marketing in Troubled Times

Practice Management

By Practice Growth

Back-to-school season is almost here, that time of year when eye care practices would be busy conducting children's eye exams and running promotions o ...

Generate New Eye Care and Healthcare Blog Ideas and Boost ROI

Marketing

By Practice Growth

Having an active and effective blog is imperative for those in the healthcare and eye care field. A blog is an affordable content marketing and SEO to ...

The Top 5 Must Ask Questions When Hiring Your SEO Company

Marketing

By Practice Growth

Every major update of Google core will affect search engine result pages (SERPs), and so will any change to their search algorithm. Businesses that fa ...

Google Page Speed: Boosting Your Website Performance to Improve SEO

Marketing

By Practice Growth

Today’s websites load at an average of 4.5 seconds. This may not sound all that slow until you compare it to the top 10% of websites that are kn ...

WordPress Pros and Cons - Is It Right for Your Eyecare Website?

Marketing

By Practice Growth

With over 27 million websites and counting, WordPress is the most popular content management system (CMS) in use today. That popularity is not by acc ...