Browse News & Articles

How to Supercharge Profits on Lenses

Practice Management

By Kayla Groves

Eyewear sales account for over 60% of an optometric practice’s gross revenue. With those statistics in mind, the doctor must pay careful attenti ...

It’s Possible to Sell More Youth Sunglasses

Practice Management

By Kayla Groves

Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha ...

Top 5 Eyewear Trends Going into Summer 2021

Practice Management

By Practice Growth

Summer is finally around the corner and there’s no doubt we’re all excited to get out of the house and into some sunshine. It’s time ...

Strategies to Create a Family-Friendly ECP

Marketing

By Eleni Karayeva

Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi ...

Promoting Lens Upgrades to Boost Optical Profits

Practice Management

By Mary Hollis Stuck

It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, ...

The Psychology of Selling: Tactics that will Boost Optical Sales

Marketing

By Kayla Groves

People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert ...

Skyrocket Your Second-Pair Eyewear in 2021

Marketing

By Kayla Groves

Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e ...

Progressive Lenses: A Surefire Way to Boost Your Bottom-Line

Practice Management

By Kayla Groves

Progressive lenses are indeed a remarkable invention, and they are the preferred choice over a lined bifocal. They offer many benefits, such as allowi ...

Colorful Eyewear is Scorching Hot This Summer!

Practice Management

By Practice Growth

Colorful eyewear is trending. As the world collectively steps out of lockdown and isolation into the sunshine, we are ready to add some much-needed fu ...