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TikTok Marketing is Still Open Season for Eyecare

Marketing

By Kayla Groves

Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t ...

Optical Lab Profits: In-House or Outsource?

Financial

By Kayla Groves

Have you contemplated whether your practice could sustain an in-house lab? This is a challenging question for any office, but for smaller one-or-two o ...

Encourage your Patients to Utilize FSA Dollars

Financial

By Kayla Groves

December is usually a chaotic month for most people, but this is especially true for optometrists and optical shops. Every year, your patients wait un ...

Eco-friendly Eyewear: Ways to Boost Practice Sustainability & Profits

Practice Management

By Practice Growth

Over the past twenty years, there has been a massive global shift towards minimizing our personal and professional impact on the environment.  Ma ...

Children’s Glasses: 3 Trendy Styles for Back To School

Practice Management

By Practice Growth

When selecting frames and eyewear for children, a couple of important features come to mind - sturdy and strong, for when they’re running around ...

Growing Your Eyecare Practice with Co-Management Agreements

Practice Models

By Austin Stone

Are you looking to expand your practice? Looking to obtain new patients or maybe to increase your presence in surgeries? Co-Management is a fantastic ...

Corporate Optometry and the Independent OD

Practice Models

By Ian Davies, OD

Corporate optometry is growing and it’s here to stay. Like it or loathe it, a combination of high and constant demand, excellent (in comparison ...

Top 5 Reasons You Should Hire an Optical Consultant

Practice Management

By Kayla Groves

Many practitioners struggle with the idea of bringing in an optical dispensary consultant to help their business, but when is it a good idea to hire a ...

Overcoming Common Eyewear Purchasing Objections

Practice Management

By Kayla Groves

It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your ...

Opticians: Hiring Plans for Higher Sales

Human Resources

By Keli O'Connor, COMT, ABOC

Optical sales are the bread and butter of any eye care practice. While the primary focus of an optometric or ophthalmic group may be to care for and r ...