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Measuring Up Against Online Retailers: Using Patient Education to Win Back the Optical Sale

Practice Management

By Keli O'Connor, COMT, ABOC

Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha ...

Don’t Underestimate Pinterest to Drive Optical Sales

Marketing

By Practice Growth

As an eye care practice owner in 2021, it is crucial to have an online presence. Facebook and Instagram have the largest reach in terms of social medi ...

Even During a Pandemic, Patients Still Want Luxury Eyewear

Practice Management

By Kayla Groves

Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many ...

My Practice’s Covid-19 Response & Managing the Chaos

Practice Management

By Mary Hollis Stuck

2020 was supposed to be “our year” in optometry. The number itself was made for us. Now, here I am in the middle of the work-day, writing ...

Optometry’s Meeting® 2020 Canceled Due to COVID-19

Future Health

By Practice Growth

The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar ...

Beyond COVID-19 Content: What to Write About Now

Marketing

By Practice Growth

We’ve been living with COVID-19 for a while now, and it’s difficult to remember what life was like before the pandemic. If you browse the ...

Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

Practice Management

By Practice Growth

Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re ...

Frame Sales: How to Boost Revenue

Practice Management

By Kayla Groves

Online retailers are creating a significant dip in your optical profits, and every year, another online optical retail tries to push small businesses ...

COVID-19: Optical Purchasing in 2020

Practice Management

By Kayla Groves

COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we ...

How to Create a Safe and Stress-Free Buying Experience post-COVID-19

Patient Engagement

By Gerard Johnson, M.S.

The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o ...