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Using Social Media to Engage Your Patients

Marketing

By Mary Hollis Stuck

Social media has been slowly taking over globally for some time now. In the year 2020, with the COVID-19 pandemic still ongoing, people have begun to ...

Interdisciplinary Eye Care: Increase Patient Satisfaction and Boost Revenue

Practice Management

By Keli O'Connor, COMT, ABOC

Eyes are unimaginably complex. Within one small organ, numerous fine layers are performing various functions in harmony with one another to form the i ...

Why Are So Many ODs Picking Up Side Hustles?

Personal Finance/Wealth

By Kate Gettinger, OD

If you spend any time perusing LinkedIn, Facebook, or other business-related social networking websites, you may have noticed a trend lately, especial ...

Negotiate COGs to Boost Optometry Practice Profitability

Financial

By Courtney Dryer, O.D.

Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do ...

Preparing Your Practice for Pint-Sized Patients

Practice Management

By Kate Gettinger, OD

When it comes to children’s ocular health, we as eye care providers need to be poised and ready to address the growing need expected over the ne ...

Has Direct Mail Marketing Gone the Way of the Dinosaur?

Marketing

By Practice Growth

There’s no doubt that social media has revolutionized marketing for eye care providers, as well as nearly every other sector. The reach and targ ...

4 Ways to Build a Rock-Solid Support System to Ensure the Profitability and Sustainability of your Private Optometry Practice

Practice Management

By Courtney Dryer, O.D.

Owning and managing an eyecare business can feel like living on an island of one. Physicians become a jack-of-all-trades in our practices from diagnos ...

Does Your Practice Culture Foster a Fixed Mindset or Growth Mindset?

Entrepreneurship

By Practice Growth

At a glance, it seems obvious: believing that you can develop your individual skills and talents yields more results than believing that everything yo ...

Building Brand, Community, and Expertise: Using Clubhouse to Advance Your Practice

Marketing

By Practice Growth

If you own a medical practice, you may be wondering how you can better reach your patients and the community you serve. Many doctors have already lear ...

Know your ROI: The Practice Blog

Health IT

By Practice Growth

If you understand the benefits of your practice having a blog, you know that it can be a highly valuable marketing tool. When your practice has a cons ...