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Creative Brainstorming Ideas

Practice Models

By Practice Growth

Brainstorming has plenty of benefits; it’s obviously an excellent way to produce new ideas, but it also helps team members feel more appreciated ...

Dominate your Local Market with Video (Before Your Competition)

Marketing

By Practice Growth

If a picture is worth a thousand words, a video should be worth twice as much! Written words are still vital to your practice marketing and website, b ...

Find Your Niche as a Young OD

New in Practice

By Melody Huang, OD

The field of optometry offers a wide range of opportunities for the young optometrist. If you are in optometry school or a recent graduate, all these ...

Networking Tips for Young ODs

New in Practice

By Melody Huang, OD

For a recent graduate, networking can be a tremendous asset to your budding optometry career. Benefits of networking with optometrists and other profe ...

Your New Normal: Finding Positive Ways to Utilize Your Time in the Era of COVID-19

Practice Management

By Practice Growth

It’s undeniable - times have changed. In the era of self-isolation and physical distancing, you may be struggling to figure out how to structure ...

Why Instagram is a Great Marketing Platform for Eye Care Practices

Marketing

By Practice Growth

According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s ...

Community Connections: Get Involved and Grow Your Practice

Practice Management

By Mary Hollis Stuck

Times are tough during a global pandemic. While some types of normalcy appear to be on the rise, our communities and businesses are still suffering in ...