Browse News & Articles

Don’t Underestimate Pinterest to Drive Optical Sales

Marketing

By Practice Growth

As an eye care practice owner in 2021, it is crucial to have an online presence. Facebook and Instagram have the largest reach in terms of social medi ...

Creating Press Releases for Your Healthcare Practice

Marketing

By Practice Growth

A press release shares important information with your patients and customers. It is a great way to release newsworthy information to your community.& ...

3 Top Strategies to Boost Your Pay-Per-Click Conversion Rate

Marketing

By Practice Growth

You’ve spent all this money on a website, and now you're reading or learning from your marketing team that it's a good strategy to develop landi ...

Tempted to Boost Your Facebook Post? Here's What You Should Know

Marketing

By Practice Growth

Imagine you've been on Facebook for about a month and you haven't built the popularity and traction that Facebook is famed for providing.  You&rs ...

Eyecare Marketing for Back to Campus: Deals, Deals, Deals...

Marketing

By Kate Gettinger, OD

For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo ...

100 Video Content Ideas for Marketing Your Eye Care Practice

Marketing

By Practice Growth

In just the last few years, the popularity of YouTube channels has exploded, and social media platforms have expanded users’ ability to create a ...

Yelp vs. Google: Prioritizing Reviews for Your Eyecare Practice

Marketing

By Practice Growth

Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing ...

Thanksgiving Marketing Your Patients and Optical Customers Will Gobble Up

Marketing

By Eleni Karayeva

Autumn leaves and pumpkins please...and eyeglasses! This might sound like an eye doctor’s typical Instagram caption around this time of year, ...

Has Direct Mail Marketing Gone the Way of the Dinosaur?

Marketing

By Practice Growth

There’s no doubt that social media has revolutionized marketing for eye care providers, as well as nearly every other sector. The reach and targ ...

Get Your Eye Care Website to the Top of Google

Marketing

By Practice Growth

Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare pra ...