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5 Ways Your Eye Care Practice Website Is Turning Off Potential Patients

Marketing

By Practice Growth

After you’ve invested a lot of money and hours designing and building your eyecare practice’s website, it’s a tremendous relief to h ...

The Psychology of Selling: Tactics that will Boost Optical Sales

Marketing

By Kayla Groves

People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert ...

Strategies to Create a Family-Friendly ECP

Marketing

By Eleni Karayeva

Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi ...

10 Ways to Optimize Your Eye Care Practice’s Email Marketing Strategy

Marketing

By Practice Growth

In an age when technologies often have a super-short lifecycle, moving from birth to peak to obsolescence in a matter of months, our decades-old frien ...

TikTok and Hashtags to Boost Your Social Media Campaigns

Marketing

By Practice Growth

TikTok has taken social media by storm and everyone from skincare doctors to influencers has taken to the platform to share information and entertainm ...

Proven Ways to Boost Prescription Sunglasses Sales

Marketing

By Kayla Groves

Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc ...

Dominate your Local Market with Video (Before Your Competition)

Marketing

By Practice Growth

If a picture is worth a thousand words, a video should be worth twice as much! Written words are still vital to your practice marketing and website, b ...

Time to Refresh Your Practice Logo? Here’s How...

Marketing

By Eleni Karayeva

Your practice logo is a crucial component of your brand identity. It is the "face" patients will come to associate with your practice. It's not uncomm ...

Why Are My Practice's Google Reviews Disappearing

Marketing

By Practice Growth

For an eye care practice owner or any medical or professional practice owner for that matter, it's an incredible feeling receiving a notification that ...

Building Brand, Community, and Expertise: Using Clubhouse to Advance Your Practice

Marketing

By Practice Growth

If you own a medical practice, you may be wondering how you can better reach your patients and the community you serve. Many doctors have already lear ...