profitability

Promoting Lens Upgrades to Boost Optical Profits

Practice Management

By Mary Hollis Stuck

It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, ...

The Psychology of Selling: Tactics that will Boost Optical Sales

Marketing

By Kayla Groves

People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert ...

Five Ways in Which Patients Stunt Your Practice Growth

Practice Management

By Kyli Gray

Bad patient habits can mean either a habit that we allow our patients to form or ones that we subject onto our patients. Both of these can negatively ...

Progressive Lenses: A Surefire Way to Boost Your Bottom-Line

Practice Management

By Kayla Groves

Progressive lenses are indeed a remarkable invention, and they are the preferred choice over a lined bifocal. They offer many benefits, such as allowi ...

Browse News & Articles

Promoting Lens Upgrades to Boost Optical Profits

By Mary Hollis Stuck

The Psychology of Selling: Tactics that will Boost Optical Sales

By Kayla Groves

Five Ways in Which Patients Stunt Your Practice Growth

By Kyli Gray

Progressive Lenses: A Surefire Way to Boost Your Bottom-Line

By Kayla Groves

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