Browse News & Articles

Understanding your Patients to Maximize Profits

Marketing

By Kayla Groves

When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true ...

ECP Marketing for the Holidays

Marketing

By Eleni Karayeva

The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su ...

Holiday Play to Reduce Stress and Improve Workplace Communication

Practice Management

By Gerard Johnson, M.S.

The holiday season can be the most stressful time of the year for many people. Then 2020 arrived; stressors multiplied tenfold. If we add up all the s ...

The Good, the Bad, and the Ugly of Freelance Websites

Marketing

By Kate Gettinger, OD

In today’s day and age, you don’t have to go too far to find someone willing to accomplish a particular task for you. We can have food del ...

Skyrocket Your Second-Pair Eyewear in 2021

Marketing

By Kayla Groves

Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e ...

2021 New Years Resolution: See Your Practice Through Your Patient’s Eyes

Patient Engagement

By Practice Growth

Eye care practice owners might occasionally wonder what can be done to improve the patient experience. The answer is actually straightforward: start w ...

2021: New Codes to Know

Coding & Reimbursement

By Mary Hollis Stuck

Most of us are very excited to leave the year 2020 behind us. What we need to remember is that, even in the midst of COVID19, the American Medical Ass ...

Expanding Income Opportunities in Eye Care

Entrepreneurship

By Sara Frye, OD, MPH, FAAO

Although there finally seems to be an end in sight, the pandemic is still pervading every aspect of our lives. With that, it’s eating into many ...

Training and Development in Your Eyecare Practice

Practice Management

By Keli O'Connor, COMT, ABOC

Training and development are essential to any organization. In eyecare, a well-trained staff is needed to run an office efficiently. Assistants and op ...

Colorful Eyewear is Scorching Hot This Summer!

Practice Management

By Practice Growth

Colorful eyewear is trending. As the world collectively steps out of lockdown and isolation into the sunshine, we are ready to add some much-needed fu ...