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Creative Brainstorming Ideas

Practice Models

By Practice Growth

Brainstorming has plenty of benefits; it’s obviously an excellent way to produce new ideas, but it also helps team members feel more appreciated ...

Private Equity in Eyecare: Two Sides of the Coin

Practice Models

By Kate Gettinger, OD

Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. ...

Driving Practice Growth with Dry Eye Business

Practice Models

By Kate Gettinger, OD

In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard gl ...

The Best Ancillary Testing Options to Boost Productivity in Your Office

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By Keli O'Connor, COMT, ABOC

Patients trust their optometrists and ophthalmologists with one of their most valued senses. They deserve high-quality care and treatment, but eye car ...

Dry Eye Technology Round-Up

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By Sara Frye, OD, MPH, FAAO

Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s ...

CooperVision Announces 2021 Best Practices Honorees

Practice Models

By Practice Growth

COVID-19 pandemic interrupted the global economy and had a seismic impact on healthcare. Eye care was challenged in ways we never could have imagined, ...

The 5 Things Every Optometry Partnership Agreement Needs

Practice Models

By Practice Growth

Creating a partnership for your optometry practice can be an amazing way to grow your business. A good partnership can grow expertise, give you more t ...

Addressing Digital Eyestrain in Your Practice: Turning Lemons into Lemonade and Attracting New Patients

Practice Models

By Kate Gettinger, OD

Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa ...

Beyond Refraction: Eye Care Professionals Rebranding Themselves as Health & Wellness Experts

Practice Models

By Courtney Dryer, O.D.

In 1904, optometry was first defined as “the science of non-medical refraction.” The profession of optometry has evolved significantly fro ...

3 Tips for Converting Vision Plan Patients into Self-Pay Patients

Practice Models

By Kayla Groves

There are some cold hard facts about accepting insurance. It’s difficult, time-consuming, and draining on a practice. In addition, the insurance ...