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Opticians: Hiring Plans for Higher Sales

Human Resources

By Keli O'Connor, COMT, ABOC

Optical sales are the bread and butter of any eye care practice. While the primary focus of an optometric or ophthalmic group may be to care for and r ...

Patient Education Pays Dividends

Patient Engagement

By Practice Growth

With countless advances in technology and communication in the past quarter-century, information consumption has increased rapidly and exponentially. ...

Even During a Pandemic, Patients Still Want Luxury Eyewear

Practice Management

By Kayla Groves

Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many ...

Building Patient Loyalty by Spending the Extra Buck

Financial

By Mary Hollis Stuck

Everything you do in your practice affects your bottom line. As a business, it is important to focus on profit margins, to ensure you’re keeping ...

New Year, New Plans - How to Navigate Medicare Advantage Plans in 2020

Billing & Collections

By Mary Hollis Stuck

With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides ...

Taking Patient Care from the Exam Room to the Living Room

Health IT

By Gerard Johnson, M.S.

Covid-19 has changed the way in which patients access healthcare forever. The medical industry has fought a valiant fight against the Neflixization of ...

Reopening Your Practice After COVID-19

Practice Management

By Mary Hollis Stuck

While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i ...

How to Respond to a PD Measurement Request

Patient Engagement

By Kayla Groves

Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. ...

It’s Possible to Sell More Youth Sunglasses

Practice Management

By Kayla Groves

Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha ...

Promoting Lens Upgrades to Boost Optical Profits

Practice Management

By Mary Hollis Stuck

It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, ...