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The Anatomy of a Stellar Blog Post for Your Practice

Health IT

By Practice Growth

If you are not a well experienced blogger you might have many questions about what goes into making a great blog post. And that’s okay. Everyone ...

Building Patient Loyalty by Spending the Extra Buck

Financial

By Mary Hollis Stuck

Everything you do in your practice affects your bottom line. As a business, it is important to focus on profit margins, to ensure you’re keeping ...

Converting Patients to MGD Treatment

Practice Management

By Sara Frye, OD, MPH, FAAO

We are continually making discoveries when it comes to the ubiquitous condition that is dry eye. One thing we’ve learned is the significant role ...

Daily Disposables – Simply the Best

Practice Management

By Sara Frye, OD, MPH, FAAO

The first soft contact lens came to market in 1972. Over a decade later, just when we thought things couldn’t get any better, the first single-u ...

The Best Ways to Get Patients to Fill Out Online Surveys

Patient Engagement

By Practice Growth

The satisfaction survey is a valuable tool that’s often underemphasized, especially in a practice setting where there’s plenty of other pr ...

Back-to-School Season is Almost Here: Sales & Marketing in Troubled Times

Practice Management

By Practice Growth

Back-to-school season is almost here, that time of year when eye care practices would be busy conducting children's eye exams and running promotions o ...

Generate New Eye Care and Healthcare Blog Ideas and Boost ROI

Marketing

By Practice Growth

Having an active and effective blog is imperative for those in the healthcare and eye care field. A blog is an affordable content marketing and SEO to ...

Dry Eye Technology Round-Up

Practice Models

By Sara Frye, OD, MPH, FAAO

Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s ...