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How to Create a Safe and Stress-Free Buying Experience post-COVID-19

Patient Engagement

By Gerard Johnson, M.S.

The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o ...

Using Blue Light Filtering Lens Sales to Boost Profits

Practice Management

By Kayla Groves

Does it seem like everyone is talking about blue light filter glasses these days? It seems to be one of the hottest new trends. It could be because so ...

How to Supercharge Profits on Lenses

Practice Management

By Kayla Groves

Eyewear sales account for over 60% of an optometric practice’s gross revenue. With those statistics in mind, the doctor must pay careful attenti ...

It’s Possible to Sell More Youth Sunglasses

Practice Management

By Kayla Groves

Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha ...

Top 5 Eyewear Trends Going into Summer 2021

Practice Management

By Practice Growth

Summer is finally around the corner and there’s no doubt we’re all excited to get out of the house and into some sunshine. It’s time ...

Skyrocket Your Second-Pair Eyewear in 2021

Marketing

By Kayla Groves

Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e ...

Colorful Eyewear is Scorching Hot This Summer!

Practice Management

By Practice Growth

Colorful eyewear is trending. As the world collectively steps out of lockdown and isolation into the sunshine, we are ready to add some much-needed fu ...